It’s been a busy week and I’ve contacted many companies for future business. Without the sowing of seeds for new business, companies cannot succeed. The time when we generally stop marketing is when we are very busy delivering our service or product. That however is the very time we should be marketing ourselves.
If we don’t market during the busy times we will have periods of time when there is little business. Our trading year will be up and down like a roller coaster. We need to fill the down times by continual marketing or future planning.
A great contact from this blog
Writing this blog is one way of marketing myself and last week I had confirmation from a radio group for a booking to speak at their conference in September on the back of this blog. The regional sales director started to receive my blogs a few months ago on a weekly basis and liked what he read.
Following a few months of reading my blogs he contacted me for a meeting and we met a couple of weeks ago. He and the station manager liked what they heard regarding Mental Resilience and they both agreed that my one-hour keynote talk would be very effective for the staff of seven radio stations at their conference.
They had to get the budget cleared as well as agreement from the HR director and this was all agreed last week. What is extra exciting is they are part of a very large international media organisation – so who knows where this may lead.
Mental resilience has 5 key pillars one of which is confidence. I read this account of the famous actress Emily Blunt who was encouraged by a teacher who completely changed her life. She lacked confidence but a few words of encouragement from this unsung hero changed everything.
‘Before Blunt was getting nominated for Golden Globes and landing leading roles on the stage and big screen, she could barely carry a conversation with her classmates: Between ages seven and 14, Emily had a major stutter.
As she told W magazine, “I was a smart kid, and had a lot to say, but I just couldn’t say it. It would just haunt me. I never thought I’d be able to sit and talk to someone like I’m talking to you right now.”
But that all changed when one of her junior high teachers encouraged her to try out for the school play—a totally unappealing feat given the fact that she had such a hard time communicating.
But the teacher kept gently pressing and suggested she try accents and character voices to help get the words out—and it worked. By the end of her teens, Blunt had overcome her stutter and went on to achieve the successful career she has now.’
Thoughts for the week:
1. Whether you run your own business or work for an organisation, forward planning is critical to success.
2. You cannot succeed without a strategy for growth and hard work.
3. What is your plan for this month, the next quarter or next year?
4. Who are you targeting for business, what is your target market.
5. You can’t just hope for the best – you need a plan.
Well that’s it for this week, have a really good weekend and stay positive.
Off the Wall – How to Develop World Class Mental Resilience available here
https://www.jdmindcoach.com/product/off-the-wall-how-to-develop-world-class-mental-resilience/ (Special offer. Put in code 10POUND when prompted to receive a signed copy for £10 including postage and packing – UK only)