The Magic of Marketing

What a fabulous week this has been following on from two great weeks! The highlights have to be the Masterclass I ran in Penrith and the Keynote talk I delivered at an AGM at the fabulous Barnsdale Hall Hotel in Oakham.

Both venues were stunning, and I have to admit that I had a moment where I realised what a privilege it is to be delivering powerful Mental Resilience techniques to people across the country and the world.

Stunning venues

The North Lakes Hotel and Spa in Penrith was equally stunning, and both venues were a joy to experience. I realised that if I didn’t run my business, I would never experience the wonder of the places I visit. It is truly an honour to be involved in what I do, and I can see a similarity to my basketball career.

I was truly passionate about basketball and this fuelled my energy levels to lead me to international and professional success. I travelled the world playing and was fortunate enough to have a single game where I scored 98 points which is still a British Record to this day.

Passion for Mental Resilience

I am equally passionate about Mental Resilience and the dramatic difference it makes in people’s lives. This passion drives me and over the past 5 years I have seen significant results from good old-fashioned hard work and the vision to succeed.

I use my Dream Board everyday to inspire me to reach new heights and I look at all the great speakers across the world and try to see how I can improve and get better and better. The feedback I received yesterday from my one-hour keynote talk was stunning.

Basketball vs Keynote Speaking

Speaking often feels like a basketball match where I have to prepare mentally before I step onto the court and then perform under pressure to play a great game (or step on stage to deliver a great talk). The feeling afterwards is the same, a feeling of euphoria which you can only experience when you have undergone huge pressure.

This is not overnight success – all people who have succeeded in something have a story to tell and a journey of pain to describe. The key to success is to keep going, to bounce back and to stay as positive as you can. We have to build momentum and then keep that flywheel spinning.

Some effective advice

After the keynote yesterday, a delegate came to see me and asked how he can keep going when it’s a quiet time in his business. I reminded him of the Mental Resilience techniques I highlighted in my talk then I remembered what I had done during my quiet period.

The quiet time for me is July and August when people are on holiday and companies don’t run training courses or conferences etc. I told him that during these two months I didn’t just take a couple of months off and rest. I did the opposite – I did have some rest, but generally I got up at my usual early time and spent these two months marketing my business and planning.

Marketing is key

I worked hard on marketing and because of this I have had a wonderful Sep/Oct/Nov/Dec. This would not have happened if I didn’t stay focused and professional in my thinking. I also have a good Jan/Feb/Mar already booked which is very exciting.

These final two paragraphs about marketing have been written because of a text I received earlier today from a good friend of mine Serena Humphrey who texted me about the importance of marketing – thank you Serena!!

Thoughts for the week.

1. What is your work ethic like?
2. Do you sometime not give it your all?
3. When it’s quiet and not much pressure on do you find it hard to motivate yourself?
4. When you feel down use Gratitude to lift your spirits – simply think of all the good things in your life and your mood will change.
5. If you can work in the difficult times you will see really positive results in the future.

Well that’s it for this week have a wonderful weekend and stay positive.

Warm regards

John

Off the Wall – How to Develop World Class Mental Resilience available here
http://www.jdmindcoach.co.uk/product/off-the-wall-how-to-develop-world-class-mental-resilience/ (Special offer. Put in code 10POUND when prompted to receive a signed copy for £10 including postage and packing – UK only)